Insights from Havas CX helia

Xavier Rees gives insight into how he defines creativity and effective marketing in a snappy interview with Effie Insights. Effie Awards UK is accepting entries for its 2022 competition through May 6, 2022. Read the full article here and find out how to enter your most effective work: https:… 阅读更多

The metaverse gives marketers so much to get excited about. As they go about helping to shape the space, however, they need to make sure it really does improve people’s lives, writes Marek Wrobel as part of The Drum’s Metaverse Deep Dive.​ 阅读更多

When you get under the skin of the statistics – the thing that strikes you is that consumers are becoming much more cynical toward ‘purpose as promise’ 阅读更多

"We need to put ourselves in their shoes. The reality is that everyone has a different personal view of whether Monday was really Freedom Day, what’s safe for them, whether they feel anxious, excited or relieved. It’s harder than ever to tell which category people fall into.” – Xavier Rees, … 阅读更多

The advertising landscape is ever in flux, but never more so than during the last two years. And as the industry slowly returns to business as usual, the demand for modern, relevant and effective marketing communications services has soared, leading to a record number of pitches. Havas' Glob… 阅读更多